Vijayapandiyan

Latest works

Check out my recent and popular design & branding projects I have worked on.

SurveyHeart

A platform where users can create forms and quizzes easily.

NucleApp

Build your own apps — no code required

Yogappify

Management app for yoga studio Owners

About Me

Hmm… Growing up middle-class indian family, engineering felt like the obvious choice. After completing my bachelor’s, design wasn’t really the plan — it just happened to me. 😅

I joined a startup as a fresher, doing random chart work and artwork for fun. In my free time, I’d doodle and pin my drawings around the office walls (free decoration service!). One day, our founder noticed and said, “You’ve got an eye for design — how about trying UI/UX?”

And just like that, my design journey officially began on January 1, 2020, when I joined a growing SaaS startup as a Junior UI/UX Designer. Since then, I’ve worn many hats — from designing intuitive interfaces to collaborating closely with QA and development teams, ensuring every pixel translates perfectly into real-world performance.

Over the years, I evolved into a Product Manager and Design Lead, driving the complete product lifecycle — from ideation and UX research to design delivery, testing, and launch.

Currently, I lead design and product initiatives at SurveyHeart, a large-scale SaaS platform for online form and quiz creation. My role bridges the gap between user experience, business goals, and technical implementation, ensuring that every product decision delivers both delight and measurable value.

I believe design isn’t just about how something looks — it’s about how it works, feels, and connects with people.

My Skills

End-to-End Product Design (Ideation to Design Delivery)

100%

Software Manual Testing (Zephyr Scale)

100%

Software Automation Testing (Selenium & Espresso)

100%

Product Management (Road map to Release)

90%

Digital Marketing (Content creation to Publish)

90%

My Design philosophies

“In design, even a single dot holds purpose. Remove it, and the entire flow breaks. Every detail, no matter how small, carries meaning and contributes to the beauty of balance.”

“In my design world, Users are kings; I am the servant who clears their path with care. designing experiences that honor every journey and help users achieve their destiny.”

~Vijay

Not from internet, It’s from heart❤︎

My Approach

Discover & Define — Understanding the Heart of the Problem

Before sketching a single line, I dive deep into understanding why the problem exists.
Through user interviews, stakeholder discussions, and data exploration, I discover pain points, motivations, and behaviors.

Outcome: A shared understanding of user goals, business objectives, and design opportunities.

Ideation — Turning Insights into Possibilities

Ideas begin where empathy meets imagination.
I brainstorm freely, through sketches, Flow chart, and collaborative with team to explore multiple solutions.

Outcome: A pool of diverse, innovative ideas that balance creativity with feasibility.

Product Requirement — Aligning Vision with Reality

Design thrives when it’s anchored in clarity.
I translate business and user insights into structured product requirements, defining features, priorities, and success metrics.

Outcome: A clear design roadmap that keeps everyone aligned from day one.

User Journey Flow — Designing the Emotional Path

I map how users emotionally and functionally move through the product — identifying moments of delight, friction, and decision.

Outcome: A visual flow that narrates the user’s story and guides design intent.

Wireframing — Structuring the Experience

I sketch low-fidelity layouts to visualize content hierarchy and navigation flow before diving into visuals.

Outcome: A solid skeletal framework that ensures usability and logic precede aesthetics.

Low-Fidelity Design — Exploring Shape & Flow

Here I experiment with layouts, patterns, and interactions without distraction from color or style.

Outcome: A rapid, iterative design phase focused on structure and interaction clarity.

High-Fidelity Design — Crafting the Visual Language

Now design meets emotion.
I define the brand’s visual language; color, typography, spacing, and interaction details; crafting a cohesive, elegant interface.

Outcome: A visually polished design that evokes trust, clarity, and delight.

Prototype — Breathing Life into Design

I create interactive prototypes that bring static screens to life, allowing stakeholders and users to feel the product early.

Outcome: A near-real experience that bridges the gap between design vision and development.

Design Testing — Validating the Experience

I conduct usability testing sessions to observe how real users interact with the prototype, capturing insights, confusion points, and emotional responses.

Outcome: Data-driven refinement ensuring the design truly serves its audience.

User Flow Testing — Ensuring Seamless Interactions

Beyond usability, I focus on flow consistency, testing transitions, task completion paths, and micro-interactions.

Outcome: A frictionless, intuitive experience that aligns with user expectations.

Feedback & Iteration — Designing with Humility

Design is never done; it evolves.
I collect feedback from users, developers, and stakeholders, refining the experience with each iteration.

Outcome: A living design that grows smarter and more empathetic over time.